Defrosted

Defrosted is a zinnia seed company. For this project, the goal was to focus on the branding and identity for a seed package and also focus on the user experience for those who buy the seeds. One of the things that users can focus on is taking one “petal” off of the packets and having only 1-5 seeds in each packet so then you aren’t wasting any seeds and can use them next year since the entire packet wasn’t opened and wasted. When the box is opened, the packets bloom out like a flower. The reason the company is named Defrosted is because zinnia seeds get planted after the last frost.